ustainability is increasingly becoming a data-driven discipline, driven by evolving legislation, stringent reporting requirements, and the need to assess sustainability performance effectively. When communicated clearly, data also empowers consumers to make informed decisions. However, current methods of generating and transferring sustainability data are often inconsistent and incomparable, creating the need for a unified approach. The Material Facts Collective, initiated by British outdoor brand Rab, is an industry working group uniting leading brands from the UK, Europe, and the US to establish a shared standard for product sustainability claims. Join the Collective in shaping and launching an industry-wide methodology for sustainability product data, set for publication in 2025.