WHO WE ARE
GreenroomVoice is an independent third party organization for communication on sustainability practice. We are a team of experts with backgrounds in sustainability, science, responsible management, textile engineering, communication and journalism. We draw the most inspiration from the outdoor community, and that is where we are the most active.
A voice for a vision. Founded in 2012, GreenroomVoice is a unique platform to communicate about sustainability in the outdoor and board-sports industry. We are working continuously to build trust and transparency around innovations and business practice by the most progressive brands in the industry. 100% independent, GreenroomVoice helps brands to communicate on sustainability. Read More…
WHAT WE DO
Evaluate
We create profiles on environmental & social performance, building transparency for brands and world around them.
Activate
We promote sustainable outdoor brands at the most relevant trade shows.
Inspire
We build thematic campaigns around social and environmental issues.
Consulting
We help brands to better communicate about sustainability
Building Trust and Transparency. Our goal is to foster clear, meaningful and trustworthy communication about CSR brand activities and their products.
In order to create a level playing field we believe that communication on sustainability and social responsibility needs to be fact based, fair to the consumer, transparent and not just another label but an explanation. This is what we do by creating sustainability profiles, showcases and educational material. In the past six years GreenroomVoice has evaluated more than 200 products for more than 60 brands.
Let’s make sustainability easy. More
At GreenroomVoice we are creating bridges of information about sustainability between brands, the media, retailers and finally the end consumer. Our focus is to foster a clear language, which can be easily understood by everyone and stays true to facts. This way we build the trust of the consumer and can engage those, who would like to make a difference based on knowledge and information.
Cira Riedel, Co-founder and CEO.
The GRV Transparency Tool
The outdoor and board sport industry share a challenge. Retailers, media and consumers ask for more and better product and brand sustainability information. With the help of the GRV Transparency Tool, brands can communicate the ecological and social performance of their brand and products in a transparent and easy to understand way. Yet with enough depths of information to make a statement, compare and identify the motivation and strong points of the brand’s management towards sustainability practice, product design and its vision for the end of use scenario of the product. Read More
GRV Transparency Tool
2019
Brand Commitment
- Reporting
- Natural Capital Accounting
- Common Welfare Investment
- Share of «environmentally friendly» Products
- Share of «socially responsible» Products
- Innovation
- Credibility
- Life Cycle Assessment
- Progress
Brand Management
- Integration of Sustainability
- Certificates, Standards and Guidelines
- Social and Environmental Responsibility
- Design Process
- Resource Management
- Product Transport Strategy
- Environmental and Social Projects
- Event Management
- Repair and End of Use
Product
- Traceability
- Design
- Supply Chain
- Materials
- Social & Environmental Management
- Certificates, Standards and Guidelines
- Chemical Management (PFC’s)
- Animal Welfare
- Product Packaging
- Product Transport
- Warranty
- Maintenance & Care
- End of Use and Recycling
- Life Cycle Assessment
The subjects highlighted in green are the ones that changed from the version of 2018 to the GRV Transparency Tool version of 2019.