Building Trust and Transparency

GreenroomVoice is an independent third party organization for communication on sustainability practice. Our goal is to foster clear, meaningful and trustworthy communication about CSR brand activities and their products.
We draw the most inspiration from the outdoor community, and that is where we are the most active.

We are a team of experts with backgrounds in sustainability, science, responsible management, textile engineering, communication and journalism.

Let’s make sustainability easy. More

 

How we communicate sustainability

Consulting

Building transparency for brands and world around them.

Showcase

We promote sustainable outdoor brands at the most relevant trade shows.

Educating

We create thematic campaigns around social and environmental issues.

Proof Reading

We check and proof your sustainability communication.

A voice for a vision. Founded in 2012, GreenroomVoice is a unique platform to communicate about sustainability in the outdoor and board-sports industry. We are working continuously to build trust and transparency around innovations and business practice by the most progressive brands in the industry. 100% independent, GreenroomVoice helps brands to communicate on sustainability. In the past six years GreenroomVoice has evaluated more than 200 products for more than 60 brands. Read More…

At GreenroomVoice we are creating bridges of information about sustainability between brands, the media, retailers and finally the end consumer. Our focus is to foster a clear language, which can be easily understood by everyone and stays true to facts. This way we build the trust of the consumer and can engage those, who would like to make a difference based on knowledge and information, rather then marketing messages.

Cira Riedel, Co-founder and CEO.

The GRV Transparency Tool

The outdoor and board sport industry share a challenge. Retailers, media and consumers ask for more and better product and brand sustainability information. With the help of the GRV Transparency Tool, brands can communicate the ecological and social performance and its products in a transparent and easy to understand way. Jet with enough depths of information to make a statement, compare and identify the motivation and strong points of the brand’s management towards sustainability practice, product design and its vision for the end of use of the product. Read More

 

GRV Transparency Tool

 

2017

Commitment
Management
Product

Brand Commitment

  • Life Cycle Assessment
  • Reporting
  • Share of «environmentally friendly» Products
  • Share of «socially responsible» Products
  • Innovation
  • Credibility
  • Progress
  • Common Welfare Investment

Brand Management

  • EHS/CSR Staff
  • Certificates
  • Design Process
  • Emission Management
  • Sourcing Philosophy
  • Repair & End of Use
  • Environmental & Social Projects
  • Event Management
  • Product Transport
  • Packaging & Labelling
  • Material Program & Testing

Product

  • Design
  • Sourcing Strategy
  • Supply Chain 1 & 2, 3... Tier
  • Material & Recycling
  • Certificates
  • Traceability
  • Chemical Management (PFC’s)
  • Water, Waste & Energy Management
  • Social & Environmental Responsiblity
  • Animal Welfare
  • Life Cycle Assessments
  • Warranty
  • Maintenance & Care

The subjects highlighted in green are the ones that changed from the version of 2016 to the GRV Transparency Tool version of 2017.

Affiliated Brands 2018

more...

Current Product Evaluation

bleed – Dark Denim Jeans

Lundhags – Gneik Series

Bergans of Norway – Helium 55

Salewa – Eco Down Sleeping Bag

bleed – Sympatex Functional Jacket

Said about GRV

  • The Transparency Tool by GreenroomVoice already implementing what the Higg Index currently still misses: A consumer-facing communication vehicle.
    The tool’s results are generated through an in depth interview with each individual brand, and are then reviewed by an independent expert committee.
    Of the three dimensions (A, B) and Product, the first two are evidently product-independent, and hence communicate the overall brand achievement. This then allows to compare different brands and how they perform in the sustainability/CSR space.

    Pamela Ravasio Head of CSR & Sustainability, European Outdoor Group

  • It is very revealing when the forward-looking companies are presenting specific products at the GreenroomVoice area at ISPO, OutDoor etc. Via benchmarking they obtain new inspiration for products and corporations. And the visitor has the possibility for a more responsible decision from an ecological point of view.

    Aiko Bode, Chief Sustainability Officer, Fenix Group

  • GreenroomVoice gives the press a comprehensive and still detailed insight in how the leading brands regarding sustainability are performing. Also, it is great that both smaller pioneering brands and large international brands are there.

    Gabriel Arthur, Editor In Chief, NORR Skandinavien-Magazin

Journal