NZ Merino – ZQ Ethical Wool
“By sourcing ZQRX wool, brands are part of a collective movement to support 500+ wool growers transition towards a regenerative future. ”
ZQ and ZQRX are pioneering frameworks for ethical and regenerative wool production, focused on creating measurable positive impacts. Launched in 2007, New Zealand-based ZQ became the first global standard for responsible wool, setting high benchmarks for animal welfare, environmental sustainability, fiber quality, traceability, and social responsibility. In 2020, ZQRX introduced a continuous improvement model based on regenerative agriculture. The ZQRX Index tracks progress across 15 indicators, covering environmental, animal welfare, and social factors. ZQRX growers enhance soil health, foster biodiversity, and manage water sustainably, contributing to emissions reductions and supporting local communities.