New Horizons – The Globetrotter Podcast for Sustainability in the Outdoor Industry
EPISODE 20.
Walk with nature – Fjällräven Classics with Martin Axelhed
In this episode, we sit down with Fjällräven’s CEO, Martin Axelhed, to dive into the world of the Fjällräven Classics – multi-day trekking events that take place in some of the most beautiful and wild regions across the globe.
We also explore Martin’s journey as a remarkably young CEO, taking over a heritage brand at the age of just 28 and shaping it into what Fjällräven is today. Naturally, we talk about the brand’s sustainability strategy and what Fjällräven is doing to reduce the ecological footprint of its events.
Whether you dream of joining a Classic or are already preparing for one, this episode is full of valuable insights. Martin shares stories of his own adventures, the beauty of nature and the camaraderie of fellow hikers – from trail magic to the feeling of true wilderness. He also offers practical advice on what every participant should keep in mind.
The Fjällräven Classics are treks through untouched nature, far from the digital world, alongside like-minded people from around the world. Their clear goal: once we know and love nature in its full grandeur, we are ready to protect it.
🎧 Enjoy listening!
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GRV is the editorial team behind New Horizons, Globetrotter Ausrüstung’s podcast on sustainability in the outdoor world.
We’re at a defining moment in human history. The choices we make now will determine whether we protect life on this planet—or lose it.
There’s no middle ground. But there is a way forward: by listening to each other, aligning our actions, and working together across industries, sectors, and stories.
That’s how real change happens—and that’s the work GRV is here to do. With this podcast, Globetrotter shines a light on the people, tools and ideas driving positive change.
From game changer personalities, fair supply chains practices to circular design, from protecting wild places to rethinking business as usual—we explore what sustainability really means to outdoor lovers!
“Wenn es darum geht, Menschen zu “Walk with Nature” zu inspirieren geht es nicht nur darum, darüber zu reden, sondern es tatsächlich zu erleichtern. Viele wollen hinaus, wissen aber nicht wie: Wie viel Essen brauche ich? Woher bekomme ich Wasser? Wie komme ich hin? Was gehört in den Rucksack? Gibt es gefährliche Tiere oder Wetterbedingungen? Wir organisieren Veranstaltungen, die helfen, diese Hürden zu überwinden und die Natur zu erleben. Wenn man in der Natur ist, versteht man ihre Zerbrechlichkeit. Wir nutzen das schwedische Jedermannsrecht (allemannrätten), das besagt: Du darfst die Natur genießen, solange du sie nicht störst oder zerstörst.”
