At ISPO 2024, Patagonia is exhibiting stories around being a responsible business and activist company. Driven by dedication to the highest quality, the company consistently strives to balance performance with environmental impact in product development. This commitment is evident in the products displayed at ISPO 2024, emphasizing durability and extensive repair capabilities to enhance product longevity. Patagonia has been working for over a decade to eliminate perfluorinated chemicals from its product line and proudly anticipates that by 2025, 100 % of its products will be free from intentionally applied PFAS.