The magazine Suston, founded in 2017, is aimed at the international sustainability community. “Solutions journalism is intended to inspire the outdoor industry and drive positive change,” says Gabriel Arthur, editor-in-chief. “In recent years, green-hushing has become more common to avoid green-washing. However, this also carries risks—it could slow the pace of important new steps. Showcasing best practices and exchanging ideas with competitors is very important.” Gabriel Arthur is also the CEO of Suston’s parent company, NORR Agency, which focuses on sustainability communication. “We help pioneering companies communicate their solutions and milestones to build the momentum.”