It’s all about solutions
OutDoor by ISPO 2024 –14.May 2024by Cira Riedel
We find ourselves in a unique era of human history, with an abundance of data, knowledge, and perhaps even wisdom, alongside a set of intricate challenges that could jeopardize our very existence on our home planet. Here are 3 ways to get inspired by stories about solutions!
We urgently need a science-based, optimistic narrative that outlines a vision of what is achievable. While new EU rules regulate communication at the brand and product levels, humans have always learned from each other. Storytelling and showcasing good practices have never been more important.
The Empowering Consumers Directive by the European Commission was approved by the EU Parliament this January (1). It aims to safeguard the interests of European consumers and advance sustainable consumption practices. Embedded within a series of legislative measures, it will revolutionize how companies operating in the EU communicate sustainability to consumers.
It addresses all broad environmental assertions, encompassing written, oral, and audiovisual claims not covered by sustainability labels, lacking clear and prominent specifications on the same medium. Essentially, the directive urges companies to replace vague sustainability claims, statements like ‘this product is eco-friendly’ with precise, substantiated statements – a transition that European businesses are encouraged to promptly embrace.
Navigating these new regulations for communication is uncharted territory. However, we still need to tell stories, communicate, and lead by example. Media has the opportunity to go beyond mere claims. It is a space for investigation, connecting the dots, and delivering messages based on empirical experience by simply journaling about solutions. These three providers of encouraging stories can help you get inspired.
