bleed – Dark Denim Jeans

Product description by bleed:

This jeans is a keeper. Due to the special mix out of organic cotton and spandex, it is not just durable, but also very comfortable. Just put in on and feel great – you will never want to wear another pair again. Thanks to the stylish vegan patch it is also 100% animal friendly. #saynotoleather

GRV’s view:

This jeans is the result of all what’s possible- a great combination of performance and sustainability aspects. The best part is you can give it your own patina over time, as it is untouched by “pre-destruction”, which is often used with jeans to give them a certain look.

BEST

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GRV Transparency ToolDark Denim Jeans

 

2017

Management
Commitment
Product

Brand Management

  • Bleed is an innovative company with the key focus to act environmentally responsible in all parts of their business.
  • Transparent, mainly European supply chains help to reduce impact and to make choices according to their values.
  • Strong involvement in the local community inspiring social responsibility.
  • Joint ventures with PETA and Surfrider Foundation Europe.

Brand Commitment

  • 100% of the collection is driven by ecologically friendlier material such as organic cotton, hemp, recycled Polyester and cork.
  • Manufacturing is done mainly in Europe and therefore imply low social risk.
  • A big part of the investment is going into sustainable innovation.

Product

  • 98% GOTS certified organic cotton, 2% Elastan for wearing comfort.
  • Produced in Europe with a GOTS certified manufacturer.
  • Fabric is also GOTS certified and has been dyed in Europe.
  • The jeans is produced and manufactured in socially low risk countries.
  • Brand Management
  • Brand Commitment
  • Product

Brand Management for us at GRV means to look at all the issues, which are directly controlled and integrated by the Brand’s Management towards business and supply chain strategy as a whole.

With Brand Commitment GRV is looking at the pro-active efforts towards sustainable development on all levels like the % of sustainable product lines within the whole portfolio, or life cycle assessments and public reporting. These are key indicators of the engagement of a Brand towards responsibility.

On this level GRV is looking at product related information, like material content, supply chain and certification. Warranty, reparability and „end of use“ advice are also important aspects. At the moment, GRV is looking at selected highlight products from different product lines, which show the special sustainable efforts of the brand.

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  • EHS/CSR Staff

    Bleed is a small and dedicated brand, where everyone takes CSR very seriously, in fact it is the main driver of the band identity.

  • Certificates

    Bleed is GOTS certified, which is a key ingredient. Only buying GOTS certified fabrics, where GOTS is relevant. In general Bleed believes in the importance ...more

    Bleed is GOTS certified, which is a key ingredient. Only buying GOTS certified fabrics, where GOTS is relevant.

    In general Bleed believes in the importance of certificates in order to strengthen transparency and confidence in one companies production. Because they do put a special focus on the research and development of exotic and sustainable materials, having unconventional fibers certified is often difficult. For instance, they prefer accepting a weakness of attestation, instead of resigning a functional fiber, which does make a significant contribution to environmental relief due to its minimal water demands and with no involvement of pesticides and herbicides. At the same time it creates fair wages for good work within a socially weak country.

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  • Design Process

    Very innovative, sustainability-driven design. Example is the up-cycled outdoor collection, where Bleed uses left-over material by Sympatex® and GOTS certified Lab Test samples, which would ...more

    Very innovative, sustainability-driven design. Example is the up-cycled outdoor collection, where Bleed uses left-over material by Sympatex® and GOTS certified Lab Test samples, which would be waste otherwise to create unique pieces.

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  • Emission Management

    Energy for headquarters comes from local hydro-power. The small company does the usual protocol concerning waste, paper use, printers etc.

  • Sourcing Strategy

    They know all Tier One (manufacturers) partners personally and visit them regularly. Together with the manufacturers they decide the ingredients suppliers and the materials (Tier ...more

    They know all Tier One (manufacturers) partners personally and visit them regularly. Together with the manufacturers they decide the ingredients suppliers and the materials (Tier Two).

    Bleed buys all natural materials at GOTS certified suppliers.

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  • Product Transport

    All European products are transported to the German headquarters by truck, all Asian product is shipped by boat to Hamburg and is then delivered by truck to Headquarters.

  • Environmental & Social Projects

    Bleed has been the driving force behind building a skate-park for the local community and organizes social events regularly. They have also collected skateboards for ...more

    Bleed has been the driving force behind building a skate-park for the local community and organizes social events regularly. They have also collected skateboards for refugees to aid mobility and integration. Bleed is very active with the animal welfare organization PETA, supporting them and producing vegan “leather” features for their collections derived from cork.

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  • Event Management

    Event structures are strategically rented rather then owned, the sales meeting is twice a year, where the sales staff takes their collections with them directly – by car.

  • Packaging & Labeling

    Packaging and labeling is reduced to the minimum and done with recycled paper or card-board. Poly-bag packaging for transportation and storage in wear-house is re-used. ...more

    Packaging and labeling is reduced to the minimum and done with recycled paper or card-board. Poly-bag packaging for transportation and storage in wear-house is re-used. Items are shipped to end consumers and retailers in paper packaging.

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  • Material Program & Testing

    Field-testing with staff and team riders. For external lab testing they use the competence of their manufacturers or 3rd party test providers.

  • Repair & End of Use

    Spare parts are easy to get from Bleed. They also have a in house repair center. There is no real strategy for end of use, ...more

    Spare parts are easy to get from Bleed. They also have a in house repair center. There is no real strategy for end of use, but they are making sure to produce mono materials for the most part or where it’s possible.

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  • Share of “Environmentally friendlier” products

    A consequent eco design of the whole collection shows its results in organic fabrics, like eco cotton, hemp, linen, recycled polyester, Tencel®, cork and non ...more

    A consequent eco design of the whole collection shows its results in organic fabrics, like eco cotton, hemp, linen, recycled polyester, Tencel®, cork and non toxic dyes. Bleed also works with bluesign® approved fabrics via their suppliers. There is no use of PFC’s for hydrophobic treatment.

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  • Share of “socially responsible” products

    Bleed knows its socially acceptable supply chains, which are 90% in Europe personally and the collections are 100% animal free/vegan.

  • Innovation

    Innovation is the key ingredient of bleeds success. Up-cycling with Sympatex production leftovers for their outdoor collection, exchanging leather with an innovative cork product, which ...more

    Innovation is the key ingredient of bleeds success. Up-cycling with Sympatex production leftovers for their outdoor collection, exchanging leather with an innovative cork product, which was researched and financed by Bleed and successfully introduced to the market by a crowd-funding initiative, these are only a few of their ideas. Of course they also use innovative fabrics like the polyamide yarn made from fishing nets for their swim wear.

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  • Design

    Timeless without applications such as leather, no brushing, chemical and mechanical destruction, which is common in Jeans.

  • Certificates

    This jeans is thoroughly GOTS certified.

  • Material & Recycling

    98% GOTS certified organic cotton, 2% Elastane for wearing comfort, but it reduces its recyclability. This being said, Jeans usually contain 5-10% of Elastane and are definitely ...more

    98% GOTS certified organic cotton, 2% Elastane for wearing comfort, but it reduces its recyclability. This being said, Jeans usually contain 5-10% of Elastane and are definitely uncomfortable without any, so it is a necessary ingedient.

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  • Sourcing Strategy

    Produced entirely in Europe.

  • Traceability

    100% traceability, especially since all process steps are GOTS certified. The organic cotton is also harvested in Turkey on GOTS certified farms.

  • Supply Chain 1,2,3… Tier

    Manufacturing is in Poland, the spinning and dying of the yarn, as well as the yarn itself and the farming of the organic cotton is ...more

    Manufacturing is in Poland, the spinning and dying of the yarn, as well as the yarn itself and the farming of the organic cotton is in Turkey. This allows for short transportation ways and great transparency.

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  • Chemical Management

    All chemical processes are regulated by the GOTS standard, which includes a stringent management and a comprehensive RSL (Restricted Substance List).

  • Water, Waste & Energy Management

    The manufacturer in Poland uses renewable energy (wind) and all sewage water is regenerated on site.

  • Social Responsibility

    Manufacturing is done in Poland, which is considered as a low risk country. The business is known personally by bleed and manufactures most ecologically sound ...more

    Manufacturing is done in Poland, which is considered as a low risk country. The business is known personally by bleed and manufactures most ecologically sound jeans in Europe.

    Turkey has also been considered a low risk country so far.

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  • Animal Welfare

    This product contains no animal product and is therefore vegan.

  • Warranty, Reparability

    There is a repair service at the headquarters, but if someone is too far away, bleed takes on the charge of the repair in their ...more

    There is a repair service at the headquarters, but if someone is too far away, bleed takes on the charge of the repair in their home-town. Old jeans that cannot be repaired are transformed into accessories.

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  • Maintenance and Care

    30°, hang-dry.

Bleed has been founded by Michael Spitzbarth in 2008 in Germany and has twelve employees. It is best known for skate, surf and urban outdoor street style.