Icebug- Go Solar!

To succeed in halving their emissions by 2030, Swedish outdoor footwear brand Icebug has scrutinized every part of their production. They have put up a carbon budget and they make constant improvements in materials and logistics. Some changes are complicated – but some are surprisingly easy and effective. During ISPO 2022, the company launches SOLROS – a program intended to scale up Icebug’s successful solar rooftop pilot.

Together with a well-known renewable energy company, Icebug makes it easy (and free) for other brands to fast track and help their factory partners cut costs – and emissions.
Want to learn how it’s done? CEO David Ekelund is here to tell the story – and to invite brands to join Icebug’s unique offer. Don’t miss an opportunity to make both your children and CFO love you!

#climateaction #solarpower #1.5degrees

Meet David Eklund, Co-Founder and Co-CEO of Icebug personally at ISPO 2022
What: GRV Guided Transparency Tour
When: Wednesday, November 30th, 2022 – 11am
Where: GRV Showcase/ Future Lab Hall B2

Where business and sustainability meet is challenging cross-roads. How can businesses grow and simultaneously reduce their carbon and environmental footprints? Companies committed and engaged in sustainable standards, processes, programs, and committed to carbon reduction, often face challenges in finding more impactful solutions. Once all internal factors and stakeholders have been streamlined, and efficiency accomplished, how does a company do more? Where can a progress be made?

This is a question that Icebug is decided to address and find sharable, scalable solutions. Icebug is a company that lives and breathes the philosophy of sustainability best business practices on every level of their business. After looking internally Icebug discovered that only switching their material choices was not enough. When looking into their own carbon footprint they discovered that over 85% of their Greenhouse Gas emissions happened before products leave factory gates. Ultimately switching only materials would never accomplish necessary carbon reduction goals, they had to find a solution to do more.

‘Addressing the climate crisis is a team sport. Best practice musts be shared for scaling. Take the opportunity to be a forerunner, we only have 7 years left to cut emissions by half. Your children (and CFO) will love you for it.’

In partnership with 5 US apparel brands, Icebug co-financed a pilot study, the Clean energy Investment Accelerator, hoping to find sharable solutions for Tier 1 factories in Vietnam due to the fact that a majority of Icebugs production happens in Vietnamese factories. The idea was to group factories together and achieve an economy of scales, cost sharing and easing the process of energy transition for a more significant impact on carbon emissions reductions. Currently 9 factories in Vietnam are in final contract negotiation-process, thanks to the pilot study, with solar rooftop companies for installation and energy transition. Three of the factories are locations where a majority of Icebug products are produced. Ultimately, this initiative will offer a positive climate impact of over 5,000 tons of CO2 saved per year. To put it into perspective Icebugs total estimated emissions last year was less than 4,000 tons of CO2.

This project shows the explicit understanding that no individual company can do it all by themselves. Climate action, carbon reduction, is a collective, industry wide journey, and through information sharing, and sharing the burden, time and cost of solution seeking, together we will be more powerful.

One of the biggest hurdles to environmental solutions IS information sharing. Often solutions already exist, are already in place, but in order to find the path each person, team, business has to start again. Icebugs solar initiative shows more than a practical solution to carbon reduction, but a philosophy, that we are in this together and by sharing the load, and finding solutions as a community, we might just be able to find a path to a positive future.

The facts: Rooftop Solar Transitions in Vietnam offer what exactly?
• Cut emissions and energy costs: using learnings from the pilot project to switch from fossil-based energy from the grid to solar rooftop
• Saving more than 5000 tons of CO2 per year
• The factories we work with will cut energy costs by 10-355
• A process that took 14 months and cost over 300K led by Vietnam energy market experts can now be done by other brands in 1-2 months for free
• Get in touch and we will help fast track climate action in your Vietnam supply chain by putting you in touch with the best solar vender


November 28th, 11 am: 2nd Peak, Bergans, Bluesign, Earlybird Skies, GIZ (Partnership for Sustainable Textiles), lavalan, Südwolle Group
November 29th, 11 am: Bluesign, Iteratif, Mounatin Equipment, myclimate, Sympatex, Textile Exchange, The Outdoor Institute
November 30th, 11 am: Bluesign, Icebug, Globetrotter, Patagonia, Re:Down, VAUDE