The VAUDE Core Collection seems to contain all knowledge VAUDE has accumulated in all these years working hard on sustainability. That’s the way forward! We are happy to feature them again on our GRV showcase in Hall A4. Don’t miss VAUDE presenting the Core Collection themselves on Sunday the 28.1. at 11.00 am on the GRV Showcase in Hall A4.
At the heart of the new VAUDE Winter Collection 2018/19 is its Green Shape Core Collection: an authentically sustainable selection of gear for a wide variety of outdoor activities. VAUDE has developed innovative materials that are high performing and environmentally friendly, while at the same time offer solutions for global environmental challenges such as microplastics pollution. With them, VAUDE is presenting the most sustainable products in the industry, underscoring its pioneering position and demonstrating what the future holds for sustainably innovative outdoor gear.
The Green Shape Core Collection consists of 19 sustainable multiuse products — apparel, shoes, backpacks — designed for a wide range of outdoor activities. With a natural look and feel, they unite performance with a feel-good factor and long service life. The pieces are conceptualized as a layering system, perfectly coordinated in design and performance to function together, from base layer to waterproof 3-layer jacket. About 90 % of the diverse textile materials used in the production process are biobased, recycled or purely natural materials. Unconventional, renewable raw materials such as unmarketable cow’s milk, wood and castor oil are also used.
VAUDE CEO Antje von Dewitz: “The Green Shape Core Collection is a testimony to our ‘green’ soul – it embodies our ecological and social values, and testifies to the essence of what motivates VAUDE as a brand. With it we would like to prove that taking a stand for sustainability – whole-heartedly and in a spirit of innovation – truly pays.”
For the products of the Green Shape Core Collection, VAUDE went out in search of environmentally friendly functional materials. Together with its suppliers, the outdoor manufacturer from Lake Constance has developed new materials and technological solutions that had previously not been possible. Each and every material was closely examined from an ecological and social viewpoint. VAUDE CEO Antje von Dewitz: “The entire collection is ‘ecofair’. This means that we are conserving valuable raw resources by using recycled materials and replacing fossil based raw materials with biobased alternatives, for example, from kapok, castor-oil or cow’s milk. For the first time, we are using biodegradable fiber for fleece products and are exploiting the natural functional properties of materials to minimize the use of chemicals.” In addition, VAUDE pursues environmentally friendly processes along the entire supply chain – from the production of materials to the finishing of innovative products – and ensures fair working conditions in its production facilities.
The Green Shape Core Collection covers a broad range of outdoor activities. The ‘multiuse’ byword is based on the idea of value-based consumerism. In order to avoid wasting resources, the focus is on using a smaller number of multiuse products rather than owning a wide selection of specialized versions. The products are designed to be suitable for many different activities and, depending on the weather, can be combined in a variety of ways, for anything from an easy ski tour or winter hike to a daily bike commute. Ergonomic cuts, intelligent combinations of materials, and a sophisticated, technical product design provide function united with a feel-good factor. And thanks to our timeless product design and high-quality workmanship, conscientious outdoor fans will find long lasting products in this sustainable collection that they can enjoy for years to come.
VAUDE is regarded as a pioneer in the field of sustainability and continues to set new standards for the outdoor industry. This is impressively demonstrated in every product of the Green Shape Core Collection, reflecting solid expertise and innovation in terms of sustainability. The collection expresses a progressive and visionary future of sustainable innovative outdoor gear. With it VAUDE would like to make an impact, provide inspiration for thinking outside the box and lead a call to action. The mountain sports supplier is pushing the limits of what is technically and economically feasible while applying consistent, resource-conserving processing methods under fair production conditions — something that is truly unique in this form.