- "Durability and Tradition" -
One Season Program
- One Season Program
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- Great Repairability
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- > View all 'Durable' evaluations
Lundhags is a brand with traditions and a strong focus on quality first. Due to its size and focussed product portfolio, the staff has a good insight into supply chain transparency with personal relationships to their manufacturing facilities. The annual product portfolio is relatively compact, focusing on technical pants for trekking, backpacks, shoes, Nordic Skating or any other outdoor activities.
Lundhags a life long companion
With great craftsmanship and assuming complete responsibility we develop durable products by not compromising in materials or design – always with the four principles of sustainability in focus. CEO Henrik Ottosson
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GRV Transparency ToolLundhags
- Lundhags is a traditional company with a focus on product quality.
- Long-term personal relationships to manufacturers stabilize the supply chain management and help to implement a code of conduct to respect workers rights and minimize environmental impacts.
- Dedicated staff follows a five-year plan to gain deeper knowledge on chemical impacts and other emissions.
- One Season Program: Lundhags is pioneering a new way of seasonal planning.
- Products are designed to be easily repairable and long lasting.
- No end of use strategy jet
- The definition of environmentally friendlier materials is to have either recycled and/ or preferred materials.
- Social audits are done by Lundhags personally, as they entertain long lasting, personal relationships to manufacturers. In regards to the focused portfolio this is an acceptable business practice.
- Lundhags takes part in Multi-stakeholder initiatives and has a lively dialogue with customers and outdoor actors to get feedback on product performance.
- No reporting yet. A five-year plan is in place to structure and measure CSR.
- Timeless design with focus on durability.
- Long lasting relationships into the supply chain to guarantee quality
- PFC free
- Easy to repair
- Brand Management
- Brand Commitment
Brand Management for us at GRV means to look at all the issues, which are directly controlled and integrated by the Brand’s Management towards business and supply chain strategy as a whole.
With Brand Commitment GRV is looking at the pro-active efforts towards sustainable development on all levels like the % of sustainable product lines within the whole portfolio, or life cycle assessments and public reporting. These are key indicators of the engagement of a Brand towards responsibility.
On this level GRV is looking at product related information, like material content, supply chain and certification. Warranty, reparability and “end of use” advice are also important aspects. At the moment, GRV is looking at selected highlight products from different product lines, which show the special sustainable efforts of the brand. Here is the overview of the products we looked at, if you want to know the details, go to the specific products.
Integration of sustainability
Lundhags has two specially educated people to look after CSR within the company.less
They have formulated a new sustainability strategy with five-year goals on four focus areas. Transparency is one of the goals.
Certificates, Standards and Guidelines
No 3rd party certificates which are directly linked to Lundhags, but dedicated people check the quality, environmental and social conditions first hand. For quality management they follow the guidelines of their internal handbook. In regards to the size and tradition of Lundhags this is a feasible strategy.less
Focus is on durability. Versatile, high function products, which are easy to repair. In 2018 Lundhags has started the One Season Program. This program has two aspects: There is only one collection per year, which means that Lundhags retailers can view the whole year ahead and decide at different order slots for summer and winter which product to order. The internal advantages are, that Lundhags has more time to spend on design and maturity of a product and more time to test it before it hits the market.
This results in very good planning for all parties involved, which means lesser ecological impacts on many levels as well.less
Emission Management & Product Transport
They measure all transportation related CO2 emissions and have a continuous improvement-plan in place to reduce the impact by selecting as many process steps as possible as locally as possible.
All Lundhags facilities in Sweden use energy from renewable resources, as this type of energy is easily available there.
They follow the stringent guidelines of their Code of Conduct and their RSL (Restricted Substance List) with all suppliers. Lundhags engages long-time relationships with CMT manufacturers (cut, make and trim). Almost all fabrics and trims are nominated. This means these are specified materials, which have been selected by Lundhags beforehand.less
Repair & End of Use
All products are designed to be easily repairable. Lundhags works with local repair centres, some of the repair happens in-house. Especially the shoe design allows for exceptional repair possibilities. No end of use solution so far, but this is part of the five year plan: Lundhags is about to establish an end of use platform (take back) in their repair shops and wants to make more product from left overs.less
Environmental & Social Projects
Lundhags makes some smaller efforts like helping refugees. Many members of the staff are dedicated in their private life to support different projects. Mobile bike repair helps to make sure, that Lundhags staff has functional bikes to commute to work.
Due to the new business strategy to only feature one collection a year the need for sales meetings and sales travels are significantly reduced.less
The new trade-show booth is made from untreated wood and steal to be used for at least five years.
Promotion material is slowly replaced by digital.
Packaging & Labelling
FSC certified paper, no water based inks, unbleached paper and cardboard.
Material Program & Testing
Externally nominated lab tests and a team to do field tests. Cooporation with Sverea (Swedish test and certification organisation). Besides working with an RSL (Restricted Substance List) it is within the five year plan to gain a deeper knowledge to track and monitor chemical impact.
Lundhags is part of the same group as Swix and Toko which gives Lundhags chemical support for the fabrics line.
Lundhags systematically looks at all material groups and tries to achieve better environmental results by replacing them with better alternatives if possible.less
Life Cycle Assessment
Planned for Makke Pants in 2018.
Besides the GRV Transparency Tool, Lundhags is planning to do an environmental and social report according to GRI in 2018.
Definition of “environmentally friendlier” products and their share in the portfolio
Focus is definitely on long lasting products and performance. Lundhags definition of environmentally friendlier products is to have mostly preferred materials:less
which are recycled fibres, materials coming from renewable and /or ecological resource (like organic cotton, mulesing free merino wool, etc).
Brand's Definition of social responsibility
Lundhags believes that work should be valuable and is not a bargain. Therefore Lundhags is working on transparency to identify if all workers along the supply chain have access to living wages.
Just starting the process of measuring fields of action like innovation amongst other things, first results are expected in 2018/19.
Lundhags organizes tours with bloggers and journalists to get first hand feedback. They are engaged in a lively dialogue with outdoor actors and enthusiasts.less
Multistakeholder initiatives include the Scandinavian outdoor group, the water initiative and EOG (European Outdoor Group).
GRV has looked at four products in order to get in idea of the product portfolio at Lundhags to evaluate an average score.less
Lundhags product portfolio:
70% Appareal with a competence on pants,
Authentic Pant (favourite)
Makke Pant (bestseller)
Lundhags was founded 1932 in Jämtland by shoemaker Jonas Lundhag. The company is based in Järpen (Jämtland) and Stockholm, Sweden.
They specialize in outdoor clothing, boots and equipment and employ currently 34 people in the company.
Lundhags values: Authentic, functional, sustainable and nordic.