The concept of sustainability is inherent to the outdoor industry. Its business model relies on the idea of intact nature. But while “less is more” has become a favoured narrative, sales in the sector have continued to grow steadily in recent years – especially during the pandemic when the outdoor community had a feeding frenzy.
Facing a balancing act between scaling-up and environmentalism, the industry is heading for its next leap in evolution. The guiding question being: How to direct consumer habits and industry practices towards regenerative ways of doing business in line with nature? Emerging answers clearly reach far beyond being eco-efficient and socially just. They involve new models of thought, living the questions about long-term strategies rather than quick-fix solution finding. Tobias Luthe from ETH Zurich – together with leading figures from the field – discusses how to integrate new skills and cultures into the outdoor industry that could become a forerunner of an alternative regenerative economic system.
11:40 – 12:10
Sustainability Hub at OutDoor by ISPO
MOC Atrium 3, Speakers Corner
ETH Zurich, AHO Oslo, MonViso Institute
PhD. DRRS Program Director. Professor,
AHO Oslo. Co-founder MonViso Institute.
Grown Design. Mountain guide.
DRRS Program Coordinator.
Senior Project & Communications Manager
Moderator and Author.